Women’s Attitudes Towards Halloween
This year, most women plan to celebrate Halloween. And many are willing to get an early start.
0
%
plan to celebrate Halloween this year.
0
%
say it’s never too early for Halloween items to be showcased online or in-store.
Women’s Halloween Budgets
The majority of women plan to spend on Halloween items this year. Here’s a closer look at their expected Halloween budgets for 2023.
Anticipated Overall Halloween Spend
(Including events, activities, gifts, costumes, candy, meals, parties, decor, etc.)
0
%
of women consider Halloween to be a significant shopping period for their household.
The Influence of User-Generated Content for Women
Women rely on user-generated content when shopping across myriad product categories – including Halloween items.
Ratings and Reviews
0
%
will consider ratings and reviews when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
User-Generated Photos and Videos
0
%
will consider photos and videos from other shoppers when purchasing a Halloween costume.
0
%
will consider this content when purchasing Halloween candy or food.
Women’s Willingness to Try New Brands and Vendors for Halloween Shopping
When it comes to Halloween shopping, most women are willing to give new-to-them brands and vendors a try.
0
%
are willing to shop with a new vendor or brand for a Halloween costume.
0
%
feel this way when shopping for Halloween candy or food.
0
%
are willing to give a new to them brand or store a try when shopping for Halloween decor.
The 2023 Halloween Spending Trends report is based on a survey of 18,906 US consumers fielded in August 2023.
Check out the survey hub for further insights.
Check out the survey hub for further insights.
